Nature's Finest Ingredients
We only use the very best ingredients money can buy. We have packed all our stunning recipes full of succulent cuts of meat or fish mixed with field fresh vegetables and botanicals. All of our meat and fish is sourced from within the UK helping to support local British producers.
100% Recyclable Packaging
We understand the need to reduce our environmental impact as much as possible. Our new bags can be recycled with your carrier bags at your local pet store, supermarket or recycling centre.*
*Please check with your local authority for further guidance.
Supporting Independent retailers
We have chosen to only support independent family run pet shops. That is why you will never find our products in supermarkets, online only vendors or convenience stores. We are proud to support a network of over 5,000 retailers across 40 countries. We have stuck by these principles for over 20 years.
Family Run Business
We are 100% family owned and have no external investors. Unlike so many other foods who have the pressure of meeting the demands of external shareholders, we can focus all our energy on making the very best pet foods available.