Coming soon, our
delicious new look!

Tastier,
fresher ingredients

Consumer tastes have changed a lot over the last 10 years. We’ve completely overhauled our recipes based on customer and trade feedback.

Now with more fresh meat, oats and sweet potato, plus healthy botanicals.

We’re still the best for healthy skin & coat.

Dog nose it's delicious!

The proof of the pudding is in the eating, and our hard work has paid off. Our new recipes have all been given the two paws up by our dedicated team of taste testers!